--- title: Why do HubSpot record sync errors happen? description: HubSpot record sync errors usually come down to invalid field values, wrong record matching, missing data or IDs, or API limits. 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There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.integrateiq.com/knowledgebase?hsLang=en) 2. [Integrate IQ](https://help.integrateiq.com/knowledgebase/integrate-iq?hsLang=en) 3. [Troubleshooting](https://help.integrateiq.com/knowledgebase/integrate-iq?hsLang=en#troubleshooting) # Why do HubSpot record sync errors happen? ## Experiencing HubSpot record sync errors? Learn the common causes and step-by-step fixes to get your records syncing successfully again. HubSpot record sync errors can occur when the record is deleted, data does not meet the sync criteria, when a field value is invalid, when the integration is matching the wrong record, or when the downstream system reaches a limit during processing. In several cases, correcting the source record or updating the sync logic allowed the record to process successfully. ### Common causes #### Invalid field values A record can fail to sync when a required field contains an invalid or missing value. One example was an invalid shipping state value. After the value was corrected in HubSpot, the record processed successfully. #### Wrong record matching Sync issues can happen when the integration cache points to a different HubSpot record than the one expected. In that case, updates may be written to the wrong record until the matching logic is changed to use a stable identifier. #### Missing required IDs on line items A record can error out when HubSpot line items do not have the required NetSuite product IDs. Removing the line items that caused the error allowed the record to continue processing. Adding the NetSuite product IDs and re-running the sync was also identified as a way to process them again. #### Concurrency limits Syncs can pause when an API transaction limit or rate is exceeded. In that situation, multiple applications may be hitting the API at once, and increasing the limit may help. #### Association labels being removed Association labels can be removed during processing unless the sync script checks applied labels and preserves them. #### IDs not being written back In some cases, the sync processes records but does not successfully write the IDs back into HubSpot. Logging improvements were added to help identify and troubleshoot this faster. What to check when a record fails 1. Review the record’s field values for invalid data. 2. Check whether the integration is matching the intended HubSpot record. 3. Confirm that related line items contain the required product IDs. 4. Review whether the sync is being paused by a concurrency limit. 5. Confirm that association labels are still being preserved. 6. Verify that the expected IDs were written back into HubSpot after processing. ### When a record needs to be reprocessed If a record failed because of an invalid value or missing line item data, correct the record and process the sync again. If line items caused the failure, remove the items that triggered the error, update them with the required data, and then re-add them before setting the sync to process again. ### Summary HubSpot record sync errors usually trace back to data quality, record matching, required IDs, or system limits. 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